Corporate video making is a direct and incisive method for making the public aware of a service or a product but will it be enough on its own?
Multimedia supports are the most useful way for companies wishing to make their product or service known, reaching an ever wider audience.
In Google searches, videos cover more and becoming more popular.
Corporate videos are therefore of great importance, but do they manage to live up to expectations?
Let’s talk about some aspects to take into consideration.
Any company can benefit enormously from the enrichment of its audiovisual content.
A video conveys a lot because in addition to words, there are images and sounds.
Inserting subtitles in Italian allows you to reach a wider audience. Although English is a language widely known, the clients prefer communication in their native language.
If you want to enter the Italian market, you should produce materials in Italian.
Italian people don’t speak English very well and inserting subtitles in Italian becomes essential to increase the number of potential customers and make your promotional investment effective.
Inserting subtitles allows you to reach more people:
(1) all those who want to see a video without sound, perhaps because they are in a public place and do not have earphones
(2) the deaf community
To reach a wider market without closing any opportunities, the solution is once again within everyone’s reach: create subtitles for your corporate video.
Anyone will be more interested in seeing a video if it is available in their native language.
Not to be underestimated is the fact that the enrichment of your corporate video through subtitles will also lead to better visibility and positioning in search engines.
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